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Forward Partners
How Chad Hit a Year’s Income in One Month by Niching Down
Problem: Chad had years of experience in leadership, personality frameworks, and nonprofit strategy, but no clear way to package or pitch it. His offer was a mix of too many things, and growth had flatlined.
Action: Founder’s Best Friend helped Chad clarify who he serves, what problem he solves, and how to frame his offer so organizations instantly understood the value.
Result: Chad carved out a clear niche, 10x his perceived value, and hit a full year’s income in just one month…all while becoming the go-to expert for civic burnout prevention.
- Locked in a clear niche with high demand and urgency
- Landed a city department deal that paid more in one month than he made the entire previous year
- Became a top provider in his new niche with more inbound interest and pricing power
From Vague Coaching to High-Demand Offering